:root {
	--primary: #1e88e5;
	--primary-light: #64b5f6;
	--primary-dark: #0d47a1;
	--light: #f8fdff;
	--dark: #263238;
	--gray: #78909c;
	--light-gray: #eceff1;
	--shadow: 0 5px 15px rgba(0, 0, 0, 0.08);
	--transition: all 0.4s cubic-bezier(0.175, 0.885, 0.32, 1.275);
	--accent-yellow: #ffc107;
	--accent-green: #4CAF50;
	--accent-purple: #9c27b0;
}

* {
	margin: 0;
	padding: 0;
	box-sizing: border-box;
	font-family: 'Noto Sans SC', 'Segoe UI', 'Microsoft YaHei', sans-serif;
}

body {
	background-color: var(--light);
	color: var(--dark);
	line-height: 1.6;
	overflow-x: hidden;
	position: relative;
	background-image: linear-gradient(135deg, rgba(30, 136, 229, 0.03), rgba(33, 150, 243, 0.01));
}

.ad-container {
	max-width: 1200px;
	margin: 0 auto;
	padding: 40px 20px;
}

/* 主标题区域 */
/* 修改 znggtf.css 中的 .hero-section 部分 */
.hero-section {
	background:
		linear-gradient(135deg, rgba(0, 0, 0, 0.7), rgba(0, 0, 40, 0.7)),
		url('../img/banner/banner-znggtf.jpg');
	background-size: cover;
	background-position: center;
	color: white;
	padding: 100px 20px;
	text-align: center;
	position: relative;
	overflow: hidden;
}

.hero-content {
	max-width: 900px;
	margin: 0 auto;
	position: relative;
	z-index: 2;
}

.hero-title {
	font-size: 3.5rem;
	font-weight: 700;
	margin-bottom: 20px;
	text-shadow: 0 2px 10px rgba(0, 0, 0, 0.2);
	letter-spacing: 1px;
}

.hero-subtitle {
	font-size: 1.4rem;
	max-width: 700px;
	margin: 0 auto 30px;
	font-weight: 300;
	opacity: 0.9;
}

.cta-button {
	display: inline-block;
	background: linear-gradient(135deg, var(--primary), var(--primary-dark));
	color: white;
	padding: 14px 35px;
	border-radius: 50px;
	font-weight: 600;
	font-size: 18px;
	text-decoration: none;
	transition: var(--transition);
	box-shadow: 0 5px 15px rgba(30, 136, 229, 0.3);
}

.cta-button:hover {
	transform: translateY(-3px);
	box-shadow: 0 8px 20px rgba(30, 136, 229, 0.4);
}

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/* 标题样式 */
.section-header {
	text-align: center;
	margin-bottom: 60px;
	position: relative;
}

.section-title {
	font-size: 2.8rem;
	margin-bottom: 15px;
	color: var(--primary-dark);
	font-weight: 700;
	position: relative;
	display: inline-block;
}

.section-title::after {
	content: '';
	position: absolute;
	bottom: -10px;
	left: 50%;
	transform: translateX(-50%);
	width: 80px;
	height: 4px;
	background: var(--primary);
	border-radius: 2px;
}

.section-subtitle {
	color: var(--gray);
	font-size: 1.2rem;
	max-width: 700px;
	margin: 30px auto 0;
	font-weight: 400;
	line-height: 1.8;
}

/* 服务亮点区域 */
.highlights {
	display: grid;
	grid-template-columns: repeat(auto-fit, minmax(300px, 1fr));
	gap: 30px;
	margin-bottom: 60px;
}

.highlight-card {
	background: white;
	border-radius: 15px;
	padding: 40px 30px;
	text-align: center;
	box-shadow: var(--shadow);
	transition: var(--transition);
	position: relative;
	overflow: hidden;
}

.highlight-card:hover {
	transform: translateY(-5px);
	box-shadow: 0 15px 30px rgba(0, 0, 0, 0.1);
}

.highlight-icon {
	font-size: 3.5rem;
	color: var(--primary);
	margin-bottom: 25px;
}

.highlight-title {
	font-size: 1.5rem;
	margin-bottom: 15px;
	color: var(--primary-dark);
}

.highlight-desc {
	color: var(--gray);
}

/* 投放计划区域 */
.plan-section {
	background: white;
	border-radius: 15px;
	padding: 50px;
	box-shadow: var(--shadow);
	margin-bottom: 60px;
	position: relative;
	overflow: hidden;
}

.plan-section::before {
	content: '';
	position: absolute;
	top: 0;
	left: 0;
	width: 100%;
	height: 5px;
	background: linear-gradient(90deg, var(--primary), var(--accent-purple));
}

.plan-title {
	font-size: 1.8rem;
	color: var(--primary-dark);
	margin-bottom: 30px;
	text-align: center;
	position: relative;
	padding-bottom: 15px;
}

.plan-title::after {
	content: '';
	position: absolute;
	bottom: 0;
	left: 50%;
	transform: translateX(-50%);
	width: 50px;
	height: 3px;
	background: var(--primary);
}

.plan-grid {
	display: grid;
	grid-template-columns: repeat(auto-fit, minmax(250px, 1fr));
	gap: 30px;
	margin-top: 40px;
}

.plan-card {
	background: #f9fbfd;
	border-radius: 12px;
	padding: 30px;
	text-align: center;
	box-shadow: 0 4px 12px rgba(0, 0, 0, 0.05);
	transition: var(--transition);
	border: 1px solid #e0e0e0;
}

.plan-card:hover {
	transform: translateY(-5px);
	box-shadow: 0 8px 20px rgba(30, 136, 229, 0.15);
	border-color: var(--primary-light);
}

.plan-phase {
	font-size: 1.3rem;
	font-weight: 700;
	color: var(--primary);
	margin-bottom: 15px;
	padding-bottom: 10px;
	border-bottom: 2px solid var(--primary-light);
}

.plan-days {
	font-size: 1.1rem;
	color: var(--gray);
	margin-bottom: 20px;
}

.plan-details {
	text-align: left;
	margin-top: 20px;
}

.plan-details li {
	margin-bottom: 10px;
	display: flex;
	align-items: flex-start;
}

.plan-details i {
	color: var(--accent-green);
	margin-right: 10px;
	margin-top: 4px;
}

.budget-allocation {
	display: flex;
	justify-content: center;
	align-items: center;
	margin-top: 30px;
}

.budget-chart {
	width: 200px;
	height: 200px;
	position: relative;
	margin-right: 30px;
}

.budget-label {
	text-align: left;
}

.budget-item {
	margin-bottom: 10px;
	display: flex;
	align-items: center;
}

.budget-color {
	width: 20px;
	height: 20px;
	border-radius: 4px;
	margin-right: 10px;
}

/* 人群定向区域 */
.targeting-section {
	background: linear-gradient(135deg, rgba(156, 39, 176, 0.05), rgba(103, 58, 183, 0.05));
	border-radius: 15px;
	padding: 50px;
	margin-bottom: 60px;
	box-shadow: var(--shadow);
}

.targeting-grid {
	display: grid;
	grid-template-columns: repeat(auto-fit, minmax(300px, 1fr));
	gap: 30px;
	margin-top: 40px;
}

.targeting-card {
	background: white;
	border-radius: 12px;
	padding: 30px;
	box-shadow: 0 4px 12px rgba(0, 0, 0, 0.05);
}

.targeting-title {
	font-size: 1.4rem;
	color: var(--primary-dark);
	margin-bottom: 20px;
	display: flex;
	align-items: center;
}

.targeting-title i {
	color: var(--accent-purple);
	margin-right: 10px;
	font-size: 1.8rem;
}

.targeting-list li {
	margin-bottom: 15px;
	padding-bottom: 15px;
	border-bottom: 1px dashed #e0e0e0;
}

.targeting-list li:last-child {
	border-bottom: none;
}

/* 优化策略区域 */
.optimization-section {
	background: white;
	border-radius: 15px;
	padding: 50px;
	box-shadow: var(--shadow);
	margin-bottom: 60px;
}

.strategy-steps {
	display: grid;
	grid-template-columns: repeat(4, 1fr);
	gap: 20px;
	margin-top: 40px;
}

.strategy-step {
	background: #f9fbfd;
	border-radius: 12px;
	padding: 30px 20px;
	text-align: center;
	box-shadow: 0 4px 12px rgba(0, 0, 0, 0.05);
	transition: var(--transition);
	border: 1px solid #e0e0e0;
}

.strategy-step:hover {
	transform: translateY(-5px);
	box-shadow: 0 8px 20px rgba(30, 136, 229, 0.15);
	border-color: var(--primary-light);
}

.step-icon {
	width: 70px;
	height: 70px;
	background: var(--primary);
	border-radius: 50%;
	display: flex;
	align-items: center;
	justify-content: center;
	margin: 0 auto 20px;
	color: white;
	font-size: 1.8rem;
}

.step-title {
	font-size: 1.2rem;
	font-weight: 600;
	margin-bottom: 10px;
	color: var(--primary-dark);
}

.chart-container {
	overflow-x: auto;
	margin-top: 40px;
}

.data-table {
	width: 100%;
	min-width: 600px;
	border-collapse: collapse;
	box-shadow: 0 4px 12px rgba(0, 0, 0, 0.05);
}

.data-table th,
.data-table td {
	padding: 15px;
	text-align: left;
	border-bottom: 1px solid #e0e0e0;
}

.data-table th {
	background: var(--primary-light);
	color: white;
	font-weight: 600;
}

.data-table tr:nth-child(even) {
	background: #f9fbfd;
}

.data-table tr:hover {
	background: rgba(30, 136, 229, 0.05);
}

/* 媒体矩阵区域 */
.media-section {
	background: linear-gradient(135deg, rgba(30, 136, 229, 0.05), rgba(33, 150, 243, 0.02));
	border-radius: 15px;
	padding: 50px;
	margin-bottom: 60px;
	box-shadow: var(--shadow);
}

.media-grid {
	display: grid;
	grid-template-columns: repeat(auto-fill, minmax(180px, 1fr));
	gap: 20px;
	margin-top: 40px;
}

.media-item {
	background: white;
	border-radius: 10px;
	padding: 20px;
	text-align: center;
	box-shadow: var(--shadow);
	transition: var(--transition);
	display: flex;
	flex-direction: column;
	align-items: center;
	justify-content: center;
}

.media-item:hover {
	transform: translateY(-3px);
	box-shadow: 0 10px 20px rgba(0, 0, 0, 0.1);
	background: var(--primary-light);
	color: white;
}

.media-item:hover .media-icon,
.media-item:hover .media-name {
	color: white;
}

.media-icon {
	font-size: 2.5rem;
	color: var(--primary);
	margin-bottom: 15px;
}

.media-name {
	font-size: 0.9rem;
	color: var(--dark);
	font-weight: 500;
}

/* 案例研究区域 */
.case-section {
	background: white;
	border-radius: 15px;
	padding: 50px;
	box-shadow: var(--shadow);
	margin-bottom: 60px;
}

.case-header {
	display: flex;
	justify-content: space-between;
	align-items: center;
	margin-bottom: 30px;
	padding-bottom: 15px;
	border-bottom: 2px solid var(--primary-light);
}

.case-title {
	font-size: 1.8rem;
	color: var(--primary-dark);
}

.case-subtitle {
	color: var(--gray);
	font-size: 1.1rem;
}

.case-stats {
	display: grid;
	grid-template-columns: repeat(auto-fit, minmax(200px, 1fr));
	gap: 20px;
	margin-bottom: 40px;
}

.stat-card {
	background: #f9fbfd;
	border-radius: 10px;
	padding: 20px;
	text-align: center;
	box-shadow: 0 4px 8px rgba(0, 0, 0, 0.05);
}

.stat-value {
	font-size: 2.2rem;
	font-weight: 700;
	color: var(--primary);
	margin-bottom: 10px;
}

.stat-label {
	font-size: 1rem;
	color: var(--gray);
}

.case-analysis {
	margin-top: 40px;
}

.analysis-title {
	font-size: 1.4rem;
	color: var(--primary-dark);
	margin-bottom: 20px;
	padding-bottom: 10px;
	border-bottom: 1px solid #e0e0e0;
}

/* 响应式设计 */
@media (max-width: 1200px) {
	.hero-title {
		font-size: 3rem;
	}

	.section-title {
		font-size: 2.5rem;
	}
}

@media (max-width: 992px) {
	.section-title {
		font-size: 2.2rem;
	}

	.plan-section,
	.targeting-section,
	.optimization-section,
	.media-section,
	.case-section {
		padding: 30px;
	}

	.budget-allocation {
		flex-direction: column;
	}

	.budget-chart {
		margin-right: 0;
		margin-bottom: 30px;
	}

	.strategy-steps {
		grid-template-columns: repeat(2, 1fr);
	}
}

@media (max-width: 768px) {
	.hero-section {
		padding: 80px 20px;
	}

	.hero-title {
		font-size: 2.5rem;
	}

	.hero-subtitle {
		font-size: 1.1rem;
	}

	.section-title {
		font-size: 2rem;
	}

	.section-subtitle {
		font-size: 1rem;
	}

	.plan-grid,
	.targeting-grid {
		grid-template-columns: 1fr;
	}

	.plan-section,
	.targeting-section,
	.optimization-section,
	.media-section,
	.case-section {
		padding: 25px 20px;
	}

	.case-header {
		flex-direction: column;
		text-align: center;
	}

	.case-header>div:last-child {
		margin-top: 20px;
	}

	.media-grid {
		grid-template-columns: repeat(2, 1fr);
	}

	.strategy-steps {
		grid-template-columns: repeat(2, 1fr);
		gap: 15px;
	}

	.strategy-step {
		padding: 20px 15px;
	}

	.case-stats {
		grid-template-columns: repeat(2, 1fr);
	}
}

@media (max-width: 576px) {
	.hero-title {
		font-size: 2rem;
	}

	.section-title {
		font-size: 1.8rem;
	}

	.strategy-steps {
		grid-template-columns: 1fr;
	}

	.media-grid {
		grid-template-columns: repeat(2, 1fr);
	}

	.case-stats {
		grid-template-columns: 1fr;
	}

	.hero-cta {
		padding: 12px 25px;
		font-size: 1rem;
	}

	.highlight-card {
		padding: 30px 20px;
	}

	.highlight-icon {
		font-size: 2.8rem;
	}
}

/* 动画效果 */
.animate {
	opacity: 0;
	transform: translateY(20px);
	transition: opacity 0.6s ease, transform 0.6s ease;
}

.animate.visible {
	opacity: 1;
	transform: translateY(0);
}

/* 图表样式 */
.chart {
	width: 100%;
	height: 20px;
	background: #e0e0e0;
	border-radius: 10px;
	margin: 15px 0;
	overflow: hidden;
}

.chart-bar {
	height: 100%;
	border-radius: 10px;
	position: relative;
}

.chart-label {
	position: absolute;
	right: 10px;
	top: 0;
	color: white;
	font-size: 0.8rem;
	line-height: 20px;
}

.kpi-badge {
	display: inline-block;
	background: var(--accent-green);
	color: white;
	padding: 5px 15px;
	border-radius: 20px;
	font-weight: 600;
	margin-top: 10px;
}

/* 响应式调试 */
.device-indicator {
	position: fixed;
	bottom: 20px;
	right: 20px;
	background: rgba(0, 0, 0, 0.7);
	color: white;
	padding: 8px 15px;
	border-radius: 20px;
	font-size: 14px;
	z-index: 1000;
}